AS Media Blog

Monday, 24 April 2017

Question 3

What kind of media institution might distribute your media product and why?


The institution I would let publish Ghrime magazine is Bauer Media Group which is a large German publishing company that operates in 15 countries including the UK. The main reason why I have chosen this institution rather than Emap or IPC is because of the magazines it already publishes for that include Q and KERRANG, that are very successful in the music magazine industry. I believe my magazine is similar to Q magazine as even though they are classed as men’s magazines lots of female consumers read their magazine. As the grime industry it is very male dominated and so even though my target audience is for both genders is does not stop female consumers from reading Ghrime. Another, reason why I believe Bauer Media Group is the best publisher for Ghrime is because it is a multi-media platform so it can use radio for example to help promote my magazine to gain popularity and receives a bigger brand identity. Too started with I want my magazine to be published by print and online as that’s the platform which is growing the most. Even though prints are decreasing in popularity because of online being even more easy to access and being more convenient to consumers. When the brand identity of Ghrime becomes a well-known magazine I will start an app which will be a more convenient to consumers and will cost nothing but will have in app advertising that will generate income to Ghrime.

Question 2