Analysis 2: Same genre. Front cover, Contents, DPS.

Research and analysis same genre

Analysis 1: LIIAR analysis + Cover + Contents + DPS on RWD

Target Audience, Brand identity and Values

Target audience The genre of music I have chosen for my music magazine is grime because I would like to see how magazines like fader incorporate negative stereotypes in their magazine then seeing how I could also incorporate them in my music magazine. I currently have an interest in grime as I listen to grime artists like; Skepta, Yungen and Chipmunk on a daily basis. These grime artists mainly target 16-25 year olds (teenagers and young adults) from both genders, this target audience is what I want to have as my target audience for my music magazine because the people who will read my magazine like grime music. To fulfil my target audience, I could convey the struggles of the grime artist’s life by the use of images which other grime magazines like fader do. Also, another way I could appeal to my target audience is by fashion and clothing because the majority of people that listen to grime music wear the same sort of brands like Adidas and Nike. A different way that I can appeal to my target audience is by including a variety of grime artists. The reason why I may include artists like Chipmunk and JME is because it may appeal to more people as they might not like what else is in the magazine but because it has their favourite artist in it, may persuade them to purchase the magazine. Brand Identity and Values I want my magazine to be informative as well as being fun and exciting at the same time. I will do this by using a variety of techniques on my front cover, for example; Mastheads, Starbursts and Images. From using this technique on my front cover it will hopefully attract more potential buyers because it will instantly recognisable and will immediately inform the reader what the magazine will cover. Before I will make my magazine I will research other magazines that also cover grime music, the magazines I will research will be GRM and Fader. From looking at these magazines I will hopefully learn how the magazine uses different techniques in order to attract the reader. The reason why I have chosen to look at these magazines not other grime magazine that are not as popular because the more popular magazines have a recognisable front cover, which I am trying to create because then it is more likely to be more successful. I want my brand to be known as a successful brand because I want my magazine to become the powerhouse of the grime magazine world. If I portray my brand as an ethically right brand by combating the negative stereotypes grime has, these negative stereotypes are that the police are against black people. I want my magazine to be different from current grime magazines, one way I can do this is by subverting convection's. I can do this by changing things that every grime magazine does for example moving the position of the masthead, however I will look to change one of the subvert convection's when I research other grime magazines. I will do this to make my magazine unique and then might make my magazine more attractive to potential customers. A way that I can create a fun and exciting magazine is by making an informal magazine. As a result of this it will help to create a sense of the magazine talking to the reader, which helps the reader attention stay with the magazine. Currently, grime music promotes police being against black people, I will try to combat this by making black people feel wanted in society by the text I include in the magazine.

Evaluation

Who would be the audience for your media product?
My audience would be between the ages of 11 and 18, which are the ages that students attend Secondary school. I have chosen students instead of parents because pupils are more effected by the "goings on" around the school, therefore making the stories inside my magazine much more relevant to them. I believe the design of my front cover appeals to this target audience because of the simple layout and the bold and vibrant colours which makes the text on the page stand out to the readers. In my magazine i have used  as little text as possible without making the magazine look like it has nothing in it, because the attension span of my target audience would be less than older target audiences. I have also used text that 11 to 18 year olds would understand so they can take in the information more quickly, this in vital because a customer only looks at a magazine cover on a shelf for a couple of seconds, so the more information the magazine gives to the customer the better. As then they would be more likely to buy the magazine because they know what is in the magazine.

Like my front cover i have used a simplistic design for my contents page to suit my target audience. This is because it is a lot easier for the reader to navigate around the page, therefore they will read everything on the page. 

What have you learnt about technologies form the process of constructing this product?
From constructing my magazine i have learnt how to use new technologies. When i started making my magazine it was very obvious that i didn`t know how to use the editing software Adobes Fireworks. However as i spent more time using the editing software i became more comfortable using it as i knew lots of new features which it offers. The skills i have learnt include; cropping an image, adding drop shadows and using page rulers to professionally layout a front cover and contents page. 

In what ways does you media product use, develop or challenge forms and conventions of school magazines?
My magazine develops and challenges forms and conventions of school magazines. Firstly on my front cover i have used a big and colourful masthead which every magazine i have looked at has on it. The reason why i have done this is because i want my magazine to become a brand and if i didn`t readers would not think by magazine name "PB NEWS" was a big thing. I have also used one image on my front cover that is what students can relate to (studying), which is what other school magazines do. However, during my research i found that lots of magazines have text which is not stand out to the reader, which results in the reader missing information about the magazine. To tackle this problem i tried to use drop shadows on the text to help try to make it stand out but this was not enough so i have used boarders around my text which then makes the text stand out. No other school magazines which i have looked at have done this, however my magazine still looks professional.

This is my contents page, from my research i have used different elements of other contents pages to create my contents page. My masthead is big and bold along side it being at the top with no text around it, it is the first thing the reader sees on the page. The font colour black matches with the text to the right of the page, i have doe this so that the reader is not overwhelmed by having too many colours. The text that i have included in my contents page is what is featured in my magazine, from my research every magazine has a contents page where the text is showing what the magazine is featuring, i have done this to show the reader what the major stories this magazine covers. Beneath the text i have included the page number so that if the reader is interested in a story the reader can easily find the page where it is on. The images i have used are taken the library, in the pictures the students are focused on there work what they are doing. The main reason why i have done this is to set an expectation of being focused to the lower school as they are the main target audience of this magazine.

Front cover and analysis

Contents page analysis